Michael Lesser


Michael (Mike) Lesser is a veteran health and beauty aids (HBA) executive. Early in his career, he pulled a file labeled NYQUIL out of a pile of failed, new-product launches and convinced the management of the old Vick Chemical Company to re-introduce the brand with new positioning. From that day ‘til now, Mike has been convinced that meritorious products can succeed if given the right second chance.

Mike has served as Executive Vice President and General Manager of Norcliff Thayer (division of Revlon); Chairman and CEO of Lowe Marschalk Advertising Agency; President of Ogilvy and Mather Advertising Agency; and Chairman and CEO of Dental Concepts, LLC.

He is particularly expert at managing small consumer brands. Dental Concepts, for example, was a small and declining specialty dental products company when Mike led a group of investors in its 1999 acquisition. The company tripled its sales in five years and was sold at a significant gain to its investors in 2005.

Kelly Kaplan

President & COO

Kelly Kaplan was Vice President of Marketing at Dental Concepts, a rising-star specialty dental products company and, more recently, a top marketing and sales consultant in the HBA industry. She built a number of consumer brands into blockbusters, including The Doctor’s NightGuard, Kaopectate,Cortaid, Nuprin, Centrum, Slim Fast and Dexatrim. Kelly led the effort to take Zostrix, a capsaicin-based topical analgesic, from behind the pharmacy counter to leadership in its OTC category. Brand sales quadrupled under her direction.

Kelly is an active member of a number of professional organizations including the Women Presidents’ Organization – Morris County Chapter, National Association of Female Executives (NAFE), National Association of Professional Women, and a member of BPeace – The Business Council for Peace which is dedicated to helping women entrepreneurs in post-conflict countries expand their businesses, create empowerment, and build a peaceful future for their communities. Kelly is also an active member of the National Association of Chain Drug Stores (NACDS), Consumer Healthcare Products Association (CHPA) and Efficient Collaborative Retail Marketing (ECRM) industry organizations.

Richard Riordan

Vice President, Operations

Richard Riordan is a supply chain executive with 30 years of experience in fast-moving, consumer packaged goods. He is adept at driving down costs, international sourcing, inventory management, negotiating, product development, and vendor relations. He is also an exceptional quality, regulatory, and information technology manager.

Richard performs all of these roles for Revive Personal Products Company and its brands. He has performed similar roles throughout his career for many popular brands, including Top Ramen, Cup Noodles, Pennzoil-Quaker State, Blue Coral, MEDO, The Doctor’s Night Guard, Brush Picks, Murine, Clear Eyes, Compound W, Dale and Thomas Popcorn, and Popcorn Indiana.

Richard was also part of the executive team at Dental Concepts with Mike and Kelly. In his role as Vice President of Operations he was responsible for contract manufacturing, customer service, warehousing and distribution.

Richard and his wife, Ann, have three teenage boys. He is actively involved in his community as a spiritual leader at his church and as a little league coach. An avid sports fan, when Richard is not coaching his boys, he enjoys golf, cooking, and playing with his dog.